Strategic Advisory for innovators — now booking.

Applied Research

Researching how stories shape human judgment, leadership, and change.

Paige Williams is developing Narrative Intelligence through interdisciplinary reading, applied practice, public inquiry, and collaboration. The work asks how people can become more discerning about the narratives shaping what they see, decide, and do.

The inquiry

An emerging field, approached with rigor and humility.

Narrative Intelligence is an emerging research inquiry and applied framework—not a scientifically validated construct or clinical instrument.

It draws on longstanding scholarship across narrative psychology, identity, philosophy, organizational theory, behavioral science, and related disciplines while testing a practical question: what capacities help people relate more intelligently to the stories shaping their judgment and action?

The aim is not to make narrative explain everything. It is to understand when narrative is shaping the problem—and what becomes possible when that influence can be examined.

Research streams

A body of work developing across research, conversation, practice, and public writing.

Narrative Intelligence

The continuing development of a practitioner-facing framework for recognizing and working with the narratives shaping perception, interpretation, choice, and action.

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100 Stories

A public inquiry and source-material project bringing Paige into conversation with researchers, founders, executives, creators, and practitioners.

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Academic collaboration

Conversation with established work across narrative psychology, identity, philosophy, organizational sensemaking, behavioral science, and related fields.

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Writing + field-building

Research notes, interviews, talks, and public resources that make the emerging questions available for scrutiny, use, and further development.

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Questions in the field

The research begins with questions that remain open.

01

How do narratives shape what people notice, interpret, and decide?

02

What helps a person distinguish evidence from assumption without denying complexity?

03

How do inherited stories influence leadership, identity, innovation, and institutional change?

04

What makes a narrative flexible—and what causes it to harden into certainty?

05

How can people exercise meaningful agency inside real constraints?

06

What turns a changed interpretation into changed behavior, decisions, and systems?

Research → application

Ideas become useful when they meet real work.

Strategic advisory and organizational engagements reveal recurring questions, assumptions, and decision patterns. Those observations inform the research, which can become clearer frameworks and practical tools.

StoryKeys is the application and product layer: a place for Narrative Intelligence tools, assessments, and learning products as the field develops.

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100 Stories

The public inquiry and source material behind the work.

Conversations across research, leadership, creativity, identity, and change—held in public so the questions can travel.

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Free exercise

Apply the research to one decision.

5 questions to see what's shaping your hardest decision — a free exercise that puts the Narrative Intelligence framework into practice.

Private Strategic Advisory

For work that keeps evolving.

A six-month private thinking partnership for founders, researchers, executives, creators, and leaders navigating complex, original, or high-stakes work as the decisions, conditions, and questions continue to change.

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